It's Written on Our Faces

Since the opening we've been really running. Daily I'm still reminded and encouraged by just how many people are excited about SBC. Table visits are a big part of what we do, and as I walk around and introduce myself to people I always ask some variation of "Where are you coming from?”

While most people refer to their jobs or homes, I can't help but notice how the details they don't talk about vary so widely. A father and his daughter wearing brands such as Carhart, Mountain Hardware, and North Face- there to grab a bite after a hike? Then, there are the three women and a baby girl, ages (app.) 60, 40, 20, and 2 out for lunch- four generations? And finally, the four business men who are clearly there to talk shop; the suit pulled back, tie over the shoulder, and (justified) irritation by my bother says volumes.

While also rewarding, it's research like this that says we're succeeding. If I can ever guess who our next customer will be, or I stare out into a sea of similar faces, then I'll know something is terribly wrong. Variation is key, and we resonate with people of all backgrounds and stories.

Thanks for choosing SBC. We really are happy to see you.

up and running!

With nearly two weeks under our belts, we couldn't be more excited.

We officially opened on January 5, 2012. The crowd was huge and the response was surreal.  

It was such an honor to have all the support from all of you!! We were also incredibly grateful for the support from the Chattanooga Chamber and local elected officials.

 To start the say we had a ribbon cutting and the Chattanooga Chamber gave us a proclamation and honored January 5 as Southern Burger Day. Woot.

After the ceremony we finally served our first customers of the Warehouse Row location. Thank you ladies and everyone else who showed up.

Don't forget we are open Monday- Saturday, 11-6. We also cater private events. 

Call us at (423)825-4919 or email at cate@southernburgerco.com.

"Don't just kinda take a bite."

It's time.

Don't miss the big event!! 

We will have a ribbon cutting with the Chamber of Commerce at 11:00 a.m. and then the special on combos will start at 11:30. Please tell your friends and family. We will also be handing out a coupon for future visits, while coupons last. Don't be the one who missed out on the great deals, as well as our first day of business at Warehouse Row.

The restaurant hours will be 11 a.m. - 6 p.m., Monday- Saturday. Breakfast to follow in upcoming weeks.